PPC (Pay per click) Bid Management & Social Media Optimization Software

Yup, you can…but not without some good know-how. CEO David Rodnitzky joins Joseph Kerschbaum, VP of Clix Marketing, for a Feb. 21 Search Marketing Now webcast, “The Inside Scoop of Automating and Optimizing Your PPC Campaigns.” The highlights of the … Continue reading →

Turning Printed Circulars Into Digital Opportunities For generations, retailers have relied on store circulars to give consumers special offers and to promote products in a way that moves inventory most efficiently. These circulars aren’t going away anytime soon. According to a recent Nielsen report, “The Evolution of Circulars: From Print to Digital,” retailers continue to …Read more…

Emerging social influence inside AdWords In the season of sharing, we wanted to pass along an excellent post that our good friend David Rodnitzky wrote on the emerging social influence inside AdWords. We suggest you check it out and wish you all a Happy Holiday! How Google AdWords is Becoming More Social Written by David …Read more…

I Came to Search Insider Summit a Search Marketer. I Leave a Digital Marketer Change is inevitable. In the online marketing world, that inevitability manifests itself almost monthly. When I arrived at the stunning, one-percent catering, St. Regis Deer Valley for the Search Insider Summit, I came to talk search. You know, things like negative …Read more…

Integrating offline media with online opportunities At SearchForce, most of our focus is helping the world’s leading brands succeed at online marketing. But let’s not ignore traditional offline media. Print, radio, and TV may not offer the same precision in targeting audiences, but most advertising dollars are still spent on traditional media. Why? Well according …Read more…

The Social Media Surge: More Popular And Influential, Reaching Even Older Audiences Nielsen and  NM Incite released a fascinating report on the soaring use of social media , which now reaches 4 out of 5 active internet users. A few interesting findings Americans spend more time on Facebook than any other site. In fact, social …Read more…

See you on the YouTubes In my last post, I briefly touched on the way advertisers are using both search and other media to create cross-channel initiatives that take advantage of the unique benefits of multiple advertising formats. Here’s an example of how that works. Take a look at this TV spot that Toyota recently …Read more…

Search marketing: Winning the war of words The Internet has certainly changed the way we view advertising. In the past, measuring performance was haphazard at best. After all, how do you really know what your return on investment would be for spending $2 million on a Super Bowl ad? But online channels offer highly precise, …Read more…

Online ad spending: Growth in new channels, but search still essential While SEM may have been the king of the realm a year ago or even just a few months ago, that may not be the case going forward. Advertisers are discovering the potential of a wider range of new innovative online marketing formats and …Read more…

Keyword Quality Scores: Avoiding The Optimization “Bridge to Nowhere” The term “quality score” is probably the most polarizing one in the realm of pay-per-click advertising. Some practitioners are fixated on boosting quality scores to lower CPCs and raise CTRs. But taking this path can often seem as if it’s an optimization “bridge to nowhere.” Given …Read more…