Search marketing: Win the war of words The Internet has certainly changed the way we view advertising. In the past, measuring performance was haphazard at best. After all, how do you really know what your return on investment would be … Continue reading
Online ad spending: Growth in new channels, but search still essential While SEM may have been the king of the realm a year ago or even just a few months ago, that may not be the case going forward. Advertisers … Continue reading
Keyword Quality Scores: Avoiding The Optimization “Bridge to Nowhere” The term “quality score” is probably the most polarizing one in the realm of pay-per-click advertising. Some practitioners are fixated on boosting quality scores to lower CPCs and raise CTRs. But … Continue reading
Dynamic Search Ads What Are They? When To Use Them? Last week Google officially announced the beta of Dynamic Search Ads, a feature they have been testing with select advertisers for a little while now. As Google continuously innovates as … Continue reading
Share of Search – Know Your Data Google Search Share at 66% per Hitwise The latest numbers from Hitwise are out, and show Google gaining in share of search for September of 2011, to 66%. In the Hitwise report, the Bing/Y! marketplace … Continue reading