SearchForce Announces Search Marketing Platform Licensing Agreement with transcosmos of Japan

Powered by sophisticated algorithms, SearchForce’s search marketing software scales to manage the largest global pay per click campaigns while meeting advertiser goals for return on investment.

SAN MATEO – February 28, 2008 – SearchForce, a leading provider of search marketing software, today announced it has signed an exclusive licensing agreement with transcosmos, Inc., a leading provider of interactive marketing services in Japan. transcosmos’ staff of eighty search engine marketing managers are using SearchForce to optimize more than 1,000 advertiser accounts, and manage millions of keywords and tens of millions of dollars in advertising spend across multiple search engines.

The decision to use SearchForce reflects transcosmos’ commitment to adopting the latest Internet technologies to deliver the highest value to their clients. "We evaluated several search mangement platforms and found that SearchForce’s advanced algorithms could manage the most complex campaigns while delivering the best ROI,” said Shinichiro Yamamoto, SEM manager for transcosmos. "By integrating SearchForce’s search management software with our Internet advertising services, we are able to help our customers drastically improve their online competitiveness."

SearchForce’s algorithmic bid management framework applies a highly quantitative approach to determine how best to invest advertising dollars. "After several months of testing, and millions in pay per click spending, we are confident that the core set of algorithms behind SearchForce's smart PPC management technology will deliver the highest ROI for our clients, continues Yamamoto.”

"transcosmos is an ideal partner for SearchForce because of their deep experience in search marketing and their insistence on using cutting-edge Internet technologies,” said Dhiren Dsouza, president of SearchForce. "This strategic relationship allows us to expand our search marketing platform beyond North America and Europe into Asian markets.”

Large-scale Search Marketing

According to DSouza, SearchForce was designed for advertisers seeking a scalable solution that could help control operating costs while maximizing the return on advertising dollars . "SearchForce was built to manage complex, global campaigns. We can handle millions of keywords, and unlimited accounts, through a centralized dashboard. This allows advertisers like transcosmos to scale their search marketing operations with unprecedented efficiency”

Improved Advertiser Returns

• Build a company’s online brand.
• Increase website traffic.
• Acquire new customers at a lower cost.
• Maximize campaign profitability.
• Adjust advertising expenditures based on seasonality.

"Using SearchForce’s highly configurable portfolio functions, we go beyond merely securing top search rankings for our clients. We are able to achieve their cost per acquisition goals – which is key to profitable search marketing,” concludes Yamamoto.

About SearchForce

Based in San Mateo, California, SearchForce enables online advertisers to effectively manage large-scale, paid search marketing campaigns across multiple pay per click search engines. SearchForce’s on-demand search marketing software automates the process of bidding on the right keyword, on the right search engine, at the right time, for the right price. By applying sophisticated statistical modeling techniques to determine keyword bid prices, SearchForce helps advertisers maximize traffic and profits while improving efficiency.

For more information about SearchForce and PPC management, visit www.SearchForce.com.

About transcosmos inc.

transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then they have brought together people and technology through careful effort while striving to enhance the competitive strength of their customers’ enterprises by converting high added value to superior service. Since June 2002 broadband and VOIP spread diffusely, resulting in a more direct and rich connections between enterprises and consumers, and in particular, in an era in which enterprise marketing activities were revolutionized. Recognizing this, transcosmos brought out "Marketing Chain Management Company” as an enterprise slogan and endeavored to drive business. Today, telephone, web, email, and even video communication are united through the hub of the Internet protocol and a completely new communication channel is emerging. This means Internet expertise has become indispensable in call-center and contact-center services. Moving forward, transcosmos will make the most of our distinctive strengths, always adopting the latest Internet technology and developing outsourcing services. It is our intention to promote interactive marketing services that offer speed, increased sales, cost reduction and improved customer satisfaction to our customer’s enterprises.