Dhiren DSouza, President & Co-Founder

As president and co-founder of SearchForce, Dhiren's leadership, engineering background, and long work days drive us to deliver exceptional software and support for search management professionals.

Dhiren's commitment to hiring phenomenally talented engineers and emphasis on team work, is the secret behind SearchForce's smart search management platform.

Attracted by the exploding space of search marketing, Dhiren co-founded SearchForce in 2004 where he leads the design and development of the optimization system architecture. Prior to SearchForce, he co-developed a customizable trading platform targeted toward the financial industry for IXNET, a Global Crossing company.

Dhiren has a B.A in Mathematics and Computer Science, a M.S degree in quantitative finance and an M.S degree in computational statistics and machine learning from Rutgers University.

Santhosh Nair, Chief Technology Officer

Santhosh is the architect behind SearchForce's smart search technology where he brings sponsored search together with a highly scalable & reliable software architecture to create the most powerful search marketing platform on the market.

Before joining SearchForce, Santhosh spent more than a dozen years handling large-scale distributed systems where data accuracy, speed, security and retrieval are key to a scalable product and architecture. Previously, Santhosh designed the application integration server for ChartOne's hosted EHIM Solutions. And, he was on the engineering team that designed Picture Archiving & Communication System (PACS) for Eastman Kodak.

Santhosh holds a Bachlor's degree in Communication Engineering from the University of Kerala and a Master's in Computer Engineering from San Jose State University.

Lisa Goodman, Chief Financial Officer

While most of our team is focused on counting things like keywords, conversions, and PPC expenditures, Lisa is adding up our financial bits and pieces.

As SearchForce’s Chief Financial Officer, Lisa leads our financial planning, debt financing, and budget management functions.

She brings to SearchForce an extensive background in finance, business, media development and strategy. Lisa has worked in some of the most well known companies in the finance and media sectors, including Sony, Morgan Stanley, and MGM. Lisa consulted for several start-ups in new business strategy and financial management before joining SearchForce.  

Lisa holds an MBA in finance from New York University’s Stern School of Business, and a Bachelor of Arts in Psychology from Brandeis University, in Waltham, MA.

Juan Lin, Chief Scientist

While most of his energies are directed towards building the most powerful bid management framework and sophisticated bid optimization algorithms on the market, Juan also manages to sneak in daily foosball games, where he beats us all.

As SearchForce’s Chief Scientist Juan loves being on the cutting edge of quantitiative advertising.

Prior to joining SearchForce, Juan was a faculty member in the mathematics department at the Massachusetts Institute of Technology, and in the statistics department at Rutgers University. His research in statistical network analysis, data mining and machine learning was funded by the National Science Foundation. 

Juan holds a Ph.D. in statistical physics from University of Chicago, and a B.S. degree in physics from Yale University.

James Chiu, Engineering & Architecture

James' software engineering talents are behind the superior scalability and performance of SearchForce's search marketing platform.

We're always amazed by James' ability to resolve seemingly impossible software development challenges. James thrives on challenges, and has impeccable credentials including a Ph.D. in Industrial Engineering from Purdue University, a MS in Computer Science from Stanford University, a MS in Industrial Engineering from Purdue University, and a BS in Industrial Engineering from Chung Yuan University in Taiwan.

James has worked with leading software companies in the Silicon Valley including HP, SAP, and Oracle.

Neha Sharma, Engineering Lead

As one of our lead software engineer's, Neha is responsible for developing critical components of our search management platform.  She is also a key member of our support staff, helping clients solve the most challenging PPC management questions.

Neha's background is well-suited to problem resolution. She has a Master's degree in Software Engineering from San Jose State University. Prior to joining SearchForce Neha spent several years teaching engineering to college students, a job that prepared her to help SearchForce clients tackle challenging search engine marketing projects.