Latest Headlines

June 25th 2013

SearchForce First to Release Automated Ad Group Level Optimization for Google Enhanced Campaigns

SearchForce, a provider of innovative performance-based technology for managing paid search and social media campaigns, announced the release of version 7.0, which includes major new updates to its enhanced campaign optimization engine.” Read more

May 8th, 2013

SearchForce Releases Proprietary Recommendation Engine for Mobile Bid Multipliers

SearchForce, a provider of innovative performance-based technology for managing paid search and social media campaigns, announced major enhancements to its bid management platform, which includes a proprietary mobile bid optimizer in support of Google Enhanced Campaigns. Read more

February 20th, 2013

SearchForce to Fully Support Google “Enhanced Campaigns”

SearchForce, a provider of innovative performance-based technology for managing paid search and social media campaigns, announced that the company’s platform will fully support Google “Enhanced Campaigns” by mid-March, 2013 – and will introduce a new recommendation engine for adjusting bids for mobile devices. Read more

February 13th, 2013

SearchForce Announces New 6.0 Platform Release

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns announced the release of the newest 6.0 version of its platform. The new release offers major enhancements to help advertisers cope with the challenges of increasing ROI, speeding implementation, and dramatically reducing the overhead of day-to-day management. Read more

January 16th, 2013

SearchForce Names Dhiren DSouza Chief Executive Officer

SearchForce, a leading provider of performance-based technology for managing search and social media campaigns, announced that current company President Dhiren DSouza will be taking over as the company’s Chief Executive Officer effective immediately. Read more

November 13th, 2012

New SearchForce Release Includes Enhanced Auto Campaign Builder for Precise Geo-Targeting & Automated Creative Development

SearchForce, a provider of performance-based technology for managing search and social media campaigns, announced new significant enhancements and capabilities to its Auto Campaign Builder module, allowing advertisers to automatically build and launch higher quality and more relevant search campaigns “on the fly.” Read more

July 13th, 2012

SerachForce Publishes Survey of Search Marketing’s Mose Influential Academic Literature & Research

SearchForce, the industry’s leading SEM and PPC bid optimization software company recently published a survey of the most impactful recent academic research on search marketing and other related topics. Read more

May 4th, 2012

SearchForce Named AlwaysOn OnDemand Top 100 Company

SearchForce, the industry’s leading SEM and bid optimization software company announced that it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners – a recognition of the company’s leadership in providing innovative technology that helps organizations manage and analyze data to take full advantage of global opportunities. Read more

February 24th, 2012

SearchForce to Release Major Performance Based Campaign Optimization Enhancements

SearchForce, the industry’s pioneering SEM performance bid optimization software company announced it will be releasing a major update to its high-performance search marketing platform later this month. Read more

December 13th, 2011

SearchForce Releases Automated Campaign Builder

SearchForce, the industry’s leading provider of performance-based technology for managing SEM and PPC campaigns announced the release of its new Automated Campaign Builder for advertisers who need to manage campaigns based on product inventory files. Read more

November 17th, 2011

SearchForce Enhances Facebook Marketing  Tools, Extends Social Media Campaign Performance

SearchForce, the industry’s leading performance toolkit for search and social media marketers announced a set of new enhancements to its Facebook marketing module.Read more

October 27th, 2011

SearchForce Appoints Paul McGhee as the New VP of Sales

SearchForce, the industry’s leading SEM and bid optimization software company announced that Paul McGhee has been appointed Vice President of Sales. Read more

October 19th, 2011

SearchForce Partners with Criteo to Support Performance Display Initiatives

SearchForce, the industry’s leading performance tool set for search and Facebook marketers announced that its platform is now fully integrated with Criteo that extends the value of search engine marketing (SEM) campaigns. Read more

October 19th, 2011

Dean Donovan Named CEO of SearchForce

San Mateo, CA – October 19, 2011 – SearchForce, the industry’s leading SEM and bid optimization software company announced that William “Dean” Donovan has been appointed as the company’s new CEO.Read more

October 26th, 2010

SearchForce Releases Facebook Integration – New Tools to Create Targeted Ads for Social Media

SearchForce, one of the industry’s leading SEM and bid optimization software companies has integrated a new Facebook ad management module into its unified search-advertising platform. Read more

August 10th, 2010

SearchForce Now Tracks Organic and Natural Search Results – Improves Cross-Channel SEM Analysis and Performance

SearchForce, one of the industry’s leading SEM and bid optimization software companies introduced a new module for its platform that accurately tracks the impact of organic search on SEM campaigns. Read more

March 17th, 2010

SearchForce Adds Attribution Modeling to Cross-Channel Tracking

SearchForce, a leading SEM and bid optimization software company, today announced major enhancements to its Cross-Channel Marketing Tracker. The SearchForce platform – used by some of the world’s largest agencies and brands – now gives advertisers new tools to attribute credit and measure all clicks within a specific purchase funnel. Read more

February 25th, 2010

Hey! That’s My Conversion!: Managing PPC in a Cross-Channel World

PPC Associates Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently when other teams (SEO or display for example)claim partial credit for the click? The “Attribution Wars” continue…Watch here

November 16th, 2009

SearchForce Releases Multichannel Analytics Tool

Bid management software-maker SearchForce has launched its “Cross-Channel Marketing Tracker” platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool. Read more

November 16th, 2009

SearchForce’s New “Cross-Channel Marketing Tracker” Offers Unprecedented Analytics and Reporting

SearchForce, a SEM and bid optimization platform company, today announced its “Cross-Channel Marketing Tracker” – a comprehensive, tracking & statistical reporting system that exposes the entire path to conversion, both online and off.. Read more