Integrating Social with SEM
SearchForce has integrated Facebook’s ad management API into its unified search-advertising platform. With this integration, our advertiser and agency clients can create, track and optimize combinations of highly targeted ads by leveraging features designed to harness the power of rich audience profiles provided by Facebook.
Features & Benefits
- Simplify ad creation with our auto segmentation and split testing feature.
- Estimate reach and suggested starter bids for optimal ad delivery.
- Optimize creative bids through our sophisticated portfolio optimization framework.
- Review path to conversion reports to understand the impact of social media with other online marketing campaigns (and vice versa), through complete cross-channel attribution functionality.
- Measure performance with integrated reports and dashboards.
- Full image ad and tagging support for accurate ROI tracking.
