With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.
With an audience that clearly identifies its interests and demographics, search engine marketers are working harder than ever to incorporate Facebook into their strategic planning and execution –either on the Facebook platform directly or by leveraging third-party campaign management solutions.
But advertising on Facebook without understanding its unique characteristics can result in poor
campaign performance. This SearchForce white paper discusses some of the distinctive aspects of
Facebook and how you can use them to gain a competitive advantage.
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