Cross Channel Tracking
A more precise view of performance
- Reports to track performance across all media channels – paid search, display, email, social media, SEO and more
- Cross-channel journey analysis with keyword assists, to calculate channel accountability
- Unlimited event tracking to measure leads, registrations, sign-ups, and purchases across your site
- Revenue capture to specify the value of a conversion or to measure dynamic revenue from actual sales
- Raw conversion reports to track information such as landing and conversion time stamps, referring URLs, referring domains, and search queries
- Automatic managed placements for image ads to gain more visibility into performance of your contextual advertising
- Conversion attributions with a choice of models for a more accurate view of all clicks on the path to conversion
