Advanced PPC conversion tracking techniques:

Three approaches for measuring campaign results with pinpoint precision

You can’t measure what you can’t track. So you might ask, just what is a “conversion”?

It depends. Tracking conversions differs based on specific search engines and your tracking technology. So it’s essential to understand how different platforms report results so you can best use your data to boost ROI and improve campaign performance.

In this “Comparing 3 Conversion Tracking Processes” white paper from SearchForce, a leader in online marketing technology, you’ll learn:

1. Three ways publishers and solution providers use cookies and account for clicks on the path to conversion
2. Major differences between Google AdWords and Microsoft adCenter that could impact your conversion data
3. Key techniques for optimizing conversion metrics so you can track more clicks and benchmark results against your specific goals.

Knowing the best conversion tracking methods to use is essential to maintaining your competitive edge.