Smart Search Technology

Our smart search technology uses highly sophisticated statistical and machine learning techniques that provide the best possible return on pay per click (PPC) advertising. Here's how we do it:

SearchForce's statistical-based bidding approach determines the ideal bid prices for each keyword, or keyword group, and automatically bids on them. This allows you to boost your volume on converting keywords, save on poor performers and successfully reduce your cost per acquisition across your campaigns.

Manage both "search" and "contextual" networks within a portfolio.

Our search technology identifies inefficiencies in the search marketing space and automatically exploits them to your benefit. SearchForce helps you identify and cut your losses on bleeding keywords, and improves your conversions by exploring the bid landscape of your most profitable keywords.

Our unique portfolio approach allows you to quickly identify, manage and track keywords of interest such that the portfolio as a whole gives you the best performance.

Predictive algorithms adapt and react to your unique market dynamics, adjusting your bids based on quality, seasonality and day of the week patterns. This way you don't invest in attracting prospects that don't buy.

SearchForce gives you the flexibility to use portfolio as well as rule-based bidding.

The keyword research tool helps you discover new keywords that will drive traffic at a lower cost.

Cross engine Ad-Scheduling framework allows you to exploit day of week patterns by day-parting your campaigns to save advertizing dollars.

Smart synch technology synchronizes with the search engines only the data that has changed, so you can make changes in your account without spending a lot of API dollars.

Learn more about our smart search technology. »