SearchForce now tracks organic and natural search results – improves cross channel SEM analysis and performance.
New integrated organic search and referral module “closes the loop” -shows precisely how social media, email, and organic clicks impact PPC ad campaigns
San Mateo, CA – August 10th, 2010 -SearchForce, one of the industry’s leading SEM and bid optimization software companies introduced a new module for its platform that accurately tracks the impact of organic search on SEM campaigns.
“Precise tracking across all media channels has become more essential than ever for advertisers and agencies to optimize budgets and improve ROI,” said SearchForce President Dhiren DSouza.
“Now we’ve extended our sophisticated cross-channel attribution to natural search results. This provides pinpoint accuracy in measuring how SEO impacts paid search campaign performance.”
More sophisticated attribution models to analyze complex interactions
According to DSouza, the rapid growth of new online channels has made analyzing purchasing and conversion behavior far more complex.
Customers might click on a PPC ad, for example, but then visit an organic search link to actually make a purchase. With traditional SEM analysis tools, any interaction between these two actions would not be attributable to the PPC ad.
But with this new module, advertisers and agencies can set up customized attribution models to demonstrate and exploit the impact of all clicks in the purchase decision cycle -across all media including email, social networks, display advertising, TV, and more.
“CLOSING THE LOOP” IN A MORE FRACTURED ONLINE ENVIRONMENT
“Closing the loop between all media solves many of our fundamental challenges,” explained Pamela Nelson Manager, PPC Group of Prime Visibility, a leading SEM agency. “Using SearchForce, we can track conversions through many other media, including natural search, to show our clients both indirect and direct results from a specific click.”
“New online services have created a more fractured online environment, so we need to see how search engines, social media, RSS feeds, and even offline media impact ROI,” she said. “This new Organic Search and Referral Tracking Module shows how SearchForce continues to develop new innovative tools that make our job easier.”
EXTENDING CROSS-CHANNEL ATTRIBUTION CAPABILITIES
As an extension to its cross-channel attribution capabilities, the new SearchForce module helps advertisers and agencies:
- Optimize performance and tactics to integrate SEO and SEM strategies
- Accurately track unique visitors across all browsers using advanced cross-browser cookie technology
- Identify various paths to conversions to determine channel interactions and provide a more precise ROI on advertising
According to Nelson, “Our goal is to help our clients succeed -and that’s exactly the reason why SearchForce is our platform of choice.” SearchForce will be demonstrating its new Organic Search and Referral Tracking Module at SES San Francisco August 16-20 at booth 322. For more information, call 650.235.8777.