Upcoming search marketing upgrade will offer new multi-metric optimizations, portfolio analytics and cloud-based tracking solutions, among other new features.
San Mateo, CA February 24th, 2012 – SearchForce, the industry’s pioneering SEM performance bid optimization software company announced it will be releasing a major update to its high-performance search marketing platform later this month.
“This release includes many new features our customers have asked for. In fact, we’re adding half a dozen new capabilities that will help search marketers boost performance, optimize campaigns more effectively, and save hours of time by streamlining workflow,” explained SearchForce President Dhiren DSouza.
New functionality: More advanced online marketing tools
The upcoming SearchForce upgrade will include features such as:
- Multi-metric optimization: Clients with multiple revenue centers will have the capability to refine bidding optimization based on multiple conversion events. This will provide more opportunities to leverage cross-selling strategies and funnel optimizations, by adjusting conversion contributions to maximize ROI.
- Portfolio analytics and performance reports: Visualize and monitor the effects of changes in optimization strategies through a comprehensive & actionable portfolio history tracking solution.
- Enhanced inventory management and auto-campaign builder workflows: Increase selling opportunities and ad relevance. In conjunction with an enhanced inventory management integration, the new automatic campaign builder interface allows clients to create complex campaigns “on the fly” using inventory data in native form to quickly deploy ads through pre-defined campaign templates.
- Distributed cloud-based tracking (BETA): With this update, SearchForce introduces a globally distributed cloud based tracking solution to provide significantly enhanced scale and response times for current and future tracking, processing and reporting needs.
Evolving to meet growing demands
“The only thing certain about the search marketing environment is constant change,” DSouza explained. “Although we were one of the earliest pioneers in this industry, we never stop innovating because our clients demand excellence – and that’s what we deliver.”