Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex.
Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into your PPC campaign and your overall organization — and should you be looking at data differently when other teams (SEO or display for example) claim partial credit for the click? The “Attribution Wars” continue to heat up; if you’re involved in PPC and conversion data you need to pay attention. You also need to understand these issues if you are considering any automated campaign solution. More info here.
Speakers: David Rodnitzky, PPC Associates
Webcast date: February 25, 2010