With a passion for surpassing strategic and business objectives, Henry Park derives great personal accomplishment in transforming companies to succeed in all aspects of their revenue and online digital targets. With experiences spanning over 20 years in online marketing, Henry Park has spent the last 8 years at Yellowpages.com managing multimillion dollar national traffic acquisition budgets to deliver high value leads to over 300,000 businesses and national branded companies. With his ability to understand scale and the nuances of traffic supply and demand, Henry Park was able to develop lead acquisition program that offered a stellar advantage over competitors in the lead generation industry by organizing fractured marketing channels into one cohesive business unit, incorporating local performance data to improve targeting for over 3500 categories and develop predictive traffic forecasts to improve traffic delivery based on seasonality and historical conversion data.
With his “gone from the streets to the spreadsheets” career path, Henry Park has continually sharpened his skills to understand the digital landscape and where companies can improve and innovate when acquiring customers for their business. From his first job as junior programmer for AOL in the Los Angeles offices to rising up the corporate ladder at Yellowpages.com, Henry Park has endured through a complexity of advancing online industry technologies to become a unique breed of strategic and operational professionalism gathered through years of experience.
Prior to Yellowpages.com, Henry owned and operated several online retail businesses and founded Junebug.com in the 1990s, a popular music oriented web portal. Henry Park has also served as an Board Member for SEMPO-Los Angeles and continues to consult for many small and national branded companies on their digital acquisition strategies.