Most internet users believe that, as long as they stick to well-known and upstanding sites and employ a trusted antivirus product, they’ll be safe from things like malware. Users don’t get their bank information hacked when visiting reputable news and
Most people are familiar with Gmail. In fact, the email platform had more than 1 billion monthly active users globally as of the beginning of 2017, and it’s used by individuals and businesses alike.
Seeing an opportunity for advertising, Gmail offers
A big shift has happened in the world of Consumer Packaged Goods (CPG) in recent decades. We’ve moved from going into local stores and paying with cash (and more recently into chain stores and paying with credit cards) to anytime/anywhere
We talk a lot about Millennials. At the moment, they are the youngest adults, and so get a lot of attention as a target market.
But what about the post-Millennial generation, the so-called Generation Z? Teenagers have always been a desirable
Sometimes Bing is an overlooked ad network, despite being a primary one. If you research it as an alternative to AdWords, you’ll find many comparisons of their costs and features, and plenty championing of one over the other.
Still, Google dominates
According to Google AdWords, across 10 countries (including the United States and Japan), more searches are performed on mobile devices than on desktop computers. Further, 77 percent of those mobile searches lead to action.
To learn more about mobile, SERPs and
Now that the 2016 holidays are well over, it’s time to start thinking about the first big retail season of 2017—Valentine’s Day.
Valentine’s Day Spending and Shopping
Like pretty much every holiday, Valentine’s Day is seeing increased spending. According to a National
Auto brands are spending big on their digital advertising. According to a report from eMarketer, by the end of 2016, auto advertisers in the U.S. spent $9.13 billion on digital advertising—12.7 percent of total digital ad spend in the country.
Facebook is nearing the 1.2 billion daily active user mark, with almost 1.1 billion of those being mobile daily active users. That’s lots of eyes scrolling through lots of customized news feeds.
Needless to say, Facebook targeting is about as powerful
I recently purchased an Apple Watch. As always, when these new devices come out, I’m really excited about the functionality and all the things that I think I’ll accomplish with them.
In the beginning, there’s always a wide-eyed outlook that promises
Because digital marketing is always changing, advertisers must also be able to constantly evolve.
Testing and experimenting is extremely important to the success of your evolving PPC campaigns. They help you understand if proposed changes to your account will support your
While mobile is currently the darling of advertisers, many are already talking about the next big thing—virtual reality (VR).
In fact, TechCrunch predicts VR, along with AR (augmented reality), will outpace mobile (which is currently under $10 billion) by 2020 with
Do you have a premium product? If so, are you showcasing its most important features in your search ads? In this post, we’ll look at a recent Nielsen report that highlights how consumers define and perceive a premium product. Then
By 2020, the Internet of Things (IoT) is projected to include more than 50 billion devices. Interestingly, as of the Acquity Group’s 2014 Internet of Things Report, 87 percent of consumers didn’t even know what IoT was, despite it being all
Recently, we covered how consumers feel about digital advertising in general, and found out that people prefer to avoid it if possible and convenient.
Today, we’ll look at new data from Forrester Consulting that explores sentiment around mobile ads specifically. Advertisers should