The holidays are upon us, and THE shopping weekend of the year kicks off in a matter of days. Do you know what to expect, and are you ready for it? Don’t grab the turkey carver just yet … we’ve
Are you ready for the holiday shopping and spending surges headed our way? Let’s look at shoppers’ plans for the season, and create ad campaigns that are up to the challenge.
Online and “Experience” Spending on the Rise
It’s been the case
Generation Z is the generation just under Millennials, and the first ever generation to spend their entire lives in a digitally saturated culture. Now that they’re old enough to make up a large segment of holiday shoppers, advertisers should work
The Food Marketing Institute (FMI) has tracked U.S. grocery shopping habits for decades, and in recent years it’s partnered with the Hartman Group for this research. Together, they recently shared U.S. Grocery Shopper Trends for 2017.
The key findings are about
Location data is one of the wonderful things we can collect in this world of connected and mobile devices. However, on their own, location data pieces are only little points on the digital map.
When you want location data to go
Between traditional and digital advertising channels, global ad spend is skyrocketing. Here we’ll look at predictions and trends, and include a few tips for boosting your own company’s ad revenue.
Ad Spend Dollars and Growth Rates
According to eMarketer’s Worldwide Ad Spending
The holiday shopping season is upon us. Although we traditionally think of winter holidays as the impetus for this surge in purchasing, Halloween is an increasingly noted reason for autumn spending and celebrating. Let’s look at this year’s numbers, and
This summer, Nielsen Catalina Solutions published Five Keys to Advertising Effectiveness. The report shares the findings of two studies, one examining how a campaign’s creative and media factors impact sales, and the other exploring the reach of television, digital and
At the beginning of October, Gartner published its Top 10 Strategic Tech Trends for 2018. Some of those 10 are of particular interest to advertisers.
The tech trends that will be truly strategic in 2018 are those with broad impact and
How people search online – the devices they use and the components of their search – is an evolving practice. Advertisers need to stay aware of the changes in consumers’ habits to keep ahead of the curve.
Mobile Drives Search Advertising
By now, just about everyone is aware of the suspicions surrounding Russia and the 2016 presidential election. For advertisers, that awareness should zero in on the actions of Facebook and other major platforms, and how those sites plan to see
Currently, we’re seeing advertising dollars and revenues become more concentrated with the biggest players. At the same time, certain advertising areas are expanding into new consumer territory. Let’s have a look.
Digital Ad Dollars Concentrating with Google and Facebook
According to the
The power of social media is a given, as is the dominance of certain social media platforms. Today, we’ll look at what trends are working in the top social channels, and how you can make the most of them.
In partnership with its digital marketing and revenue management platform, Double Click, Google recently conducted research to better understand video advertisement views on a global scale.
The findings provide insight beyond what ads are being served, because they also examine whether
Recently, comScore released its latest Global Mobile Report, which explores mobile trends and behaviors across several markets around the globe.
Today we’ll dig into pieces of the report, and talk about what the patterns mean for advertisers and their strategies in