This morning, AT&T U-verse announced a new feature now available to all U-verse TV customers today. The company launched “more than 100 live channels on the U-verse App for smartphone and tablet [users]” and will continue expanding channels on an ongoing basis in an attempt to give customers “even more flexibility and control.”
U-verse customers are not the only ones who will benefit from AT&T’s new mobile feature. It seems that AT&T has also provided advertisers with the opportunity to display ads relevant to customers because it has essentially laid out a framework for cross device advertising, in that user viewing habits can be tracked so that target ads can be displayed on a mobile interface.
Ideally, AT&T would provide advertisers with filters when selecting a demographic to target (similar to Facebook’s perhaps). For example, if AT&T U-verse knows that my family and I watch at least 3 hours of NFL Network weekly, advertisers can use that data and some of their filters to target ads to any one of us when we log in to stream live TV from their app on our mobile devices.
The possibility for advertisers to target ads between devices with U-verse’s new mobile feature is a potential huge step in cross device targeting and bridging the gap across screens, something our CTO touched upon in a previous blog post.