All About Conversion Tracking VI – Putting Conversion Tracking Together
Hopefully through our series of posts on conversion tracking you have learned about how conversion tracking works, and also a little bit more about the options available to you for tracking conversions. Let’s quickly summarize and put the entire picture together on the subject of conversion tracking.
1. Conversions are predetermined actions you want someone to take on your site
2. Conversions are personal, in that what’s important to one advertiser may not be important to another.
3. The term “conversions” may have different semantic meanings. Make sure you are on the same page with whomever you are discussing conversion tracking with.
4. Conversion tracking is the act of assigning value to your conversion events.
There are two primary options for tracking conversions:
1. Internet server log files
2. Tracking Scripts
However, almost all third party systems utilize tracking scripts as a means for conversion tracking.
Is ok, but is generally not configurable. In summary, you get what you pay for.
SearchForce offers flexible and scalable conversion tracking solutions. Our primary methods of doing conversion tracking utilize tracking scripts, and can be implemented either through:
2. Java Script