The ever-evolving digital landscape can be daunting, and since most consumers these days start their online journey with Google, it’s imperative marketers are equipped with the right tools to help them achieve their goals.
Their goals? To reach the right audience, at the right time, with most relevant ads, and through the most effective channels.
Listening to marketing professionals daily, I’ve heard many common challenges that frequently pop up, thus, leading to many platforms innovations like:
1) Bid Management & Optimization
Marketers tell us that they use multiple platforms to manage different paid search campaigns. Many use one platform to optimize for leads, while using another to optimize for traffic, or position, while toggling between dashboards to monitor performance and manually piecing together reports.
SearchForce’s bid-management framework combines proprietary algorithms (Position, CPA, ROAS, Traffic) with custom rules & heuristics. Allowing significant flexibility in set up and automation of vertical specific business rules.
2) Scaling Campaigns
The ad creation for a large number of SKUs is an intensive and tedious endeavor to try to accomplish. Oh yeah, and don’t forget to set up optimizations when you finish this impossible task.
Luckily SearchForce’s Auto Campaign Builder (ACB) tool allows for automatic campaign creation from product catalogs or custom advertiser taxonomies. The auto-campaign builder will automatically set up campaigns (targeting included), ad-groups, keywords, creatives & PLAs directly through a single feed and you can optimize bids at the SKU level.
The value appropriation to all events within the conversion funnel when optimizing bids. This is particularly important when considering the influence of up funnel versus down funnel conversion and the associated latency.
SearchForce’s cross channel tracking pixel can be deployed to track users through the conversion funnel and can be utilized to measure the performance of all online channels including paid search, natural search, email, display, and social media amongst others, helping you identify winning channels and allocate budget appropriately.
We frequently hear that folks are spending a significant amount of time tweaking reports to convey the data that’s most important to their business. It was precisely that feedback that drove the enhancements of our reporting tools, giving our clients the ability to customize reports by offering them a significant level of organization, header customization, filtering, sharing, and scheduling that greatly improve their efficiency through flexibility of set up & automation.
5) Inventory Management
Managing available inventory and pausing ads for out-of-stock items can be extremely difficult, costly, and often completely overlooked. This costs retailers, and dealerships thousands, if not millions each year.
The SearchForce platform offers inventory based selling by matching available product inventory with paid search campaigns, boosting ROI on in-stock products & eliminating the wastage of ad spend on out-of-stock inventory. Additional time savings if combined with ACB (listed above).
SearchForce has balanced the combination of online advertising technology and human touch – all compacted into one solution that’s brilliantly engineered to deliver optimal results. To learn more about how SearchForce addresses the challenges above, I can be reached at (650) 288-6488 or you can send your inquiries to firstname.lastname@example.org.
Until next time!