As we come to the end of 2016, we’d like to present you with what our readers found to be the most helpful paid search advice we gave this year. Following are our top five posts of the year—we hope they’ll provide some inspiration for your 2017!
1) Using Facebook Ads and Features for Auto Industry Success
Local dealerships and big auto brands can both find success when they implement Facebook ads and features like custom audiences. In a post focused on using Facebook in the auto industry, we examined a few case studies of brands that did so effectively.
You’ll take away tips on how to save money with more targeted ads, and learn about the features that can make that ad spend stretch even further. Whether you’re driving awareness for a local auto business or about to debut a new vehicle from a top brand, you won’t want to miss this post!
2) Google Voice Search and the Future of Paid Advertising
Sure, Google voice search has been around for years, but only recently has it experienced a boom in popularity. This is a big step in not only convenience for users, but also for human-computer interaction through voice.
As advertisers, we suspect this will mean changes in how we develop our campaigns, as people search differently in text than they do in voice. In our post on Google voice search and the future of paid advertising, we explore the advances of voice search and how advertisers can prepare for it.
Readers will learn about considering things like spelling, pronunciation and FAQs when optimizing for voice, as well as the big part mobile plays in voice search. If you’re an online advertiser, this post is about your future!
3) Top Trends in Mobile Apps and Advertising
Most people use mobile apps all the time, and advertisers need to think about how they fit in. We did a post about current mobile app trends and how they relate to advertising, and see this as a topic that will only become more relevant in 2017.
We took a detailed look at things like time spent in mobile apps, mobile app versus mobile web use, app download rates and how devices come into play. You’ll take away insight into the most popular apps, and encouragement for the future of merging mobile apps with digital advertising. This is an exciting post for anyone thinking about mobile advertising.
4) 5 Challenges Paid Search Professionals Face
From bidding to scaling to reporting, paid search professionals face a number of unique challenges every day. In this post by David Jafri, he discusses five of the challenges online advertisers face most and a few ideas for overcoming obstacles. You’ll take away solid answers on how SearchForce specifically can help with these challenges, as well as insight into our particular approach.
5) Facebook Advertising Expanded to Non-Users
Last spring, Facebook announced that it was expanding its advertising reach to people who don’t even use the social network through a feature called the Audience Network. We did a post about this expanded ad targeting beyond Facebook users, and looked at the use of “likes,” cookies and lookalike audiences making it possible.
We address user ability to opt-out, and the idea that this wider reach might actually mean better targeting, rather than distractions to non-Facebook users. Readers will walk away with yet another reminder of just how much data Facebook has, and how the social network is ever trying to nudge in on Google’s digital ad territory.
So there you have it—our top paid search posts from 2016. You can rely on SearchForce to continue bringing you the latest in search and digital advertising in 2017 and beyond!