It happens all the time – Google and other ad networks make changes to the way they operate, and advertisers find themselves scrambling to adapt. Even though we, as an industry, usually have ample time to prepare, it always feels
Product Listing Ads (PLAs) are ads that appear in a Google search, separately from regular text ads and in Google Shopping. PLAs display relevant products for a given search, and can feature images, titles, prices, promotional messages, and a business
Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media.
But if you’ve ever checked out Twitter’s global trending hashtags, you’d be forgiven for wondering how,
So many of our PPC bidding strategies tend to center on bidding up to stay competitive. However, business needs also become a factor in bidding strategies. For example, if you’re looking to cut costs but remain somewhat competitive in search,
We’re in an age where we’re laser focused on the user experience online, yet there are still examples of when it seems like paid search is less about the user and more about advertising.
As an industry of digital advertisers and
There is a lot of discussion around the future of advertising, and how it may evolve as more devices are connected to the Internet and each other.
In this post, I’ll be sharing with you some ideas on: the future of
Taking on modest risk to gain high reward opportunities
In many ways, managing a keyword portfolio is a lot like managing a stock portfolio. You want high returns, of course – but with the least possible risk.
But there does come a
Growing up in the ‘80s, I spent most of my time outdoors playing cricket, football (the kind played with your feet) and just hanging out with friends. Life was full of experiences revolving around personal interactions and relationships, and was
What happens when you’re an e-commerce retailer who’s used paid search since 2004? Over the years, you’ve amassed thousands of campaigns and millions of keywords as new products were introduced and old ones went away.
Further, PPC managers have come and
Leveraging Dynamic Sub-Portfolios to Respond to Seasonal Traffic Patterns
We are all very aware that the four days between Black Friday and Cyber Monday is a critical sales period for many online retailers. Campaign performance during this time period can make
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. There is the approach that I primarily use, which determines optimal bid levels to reach an ROI/volume goal. I’m going to
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone
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Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are
In my last post, I discussed how the mismatching of search terms to keywords can dramatically impact bidding decisions and the resulting performance. In this post, I’m going to address another campaign structure issue that impacts the way we bid
As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance