This morning, Twitter announced a new feature for advertisers called Tailored Audiences, which allows advertisers to essentially retarget existing and potential customers by directing relevant messages to them via Twitter. This provides advertisers with the opportunity to not only reach,
While getting some Christmas shopping done these past two weekends, I noticed that Pinterest has taken some creative steps to promote its social network beyond the screen. At a Westfield Mall for example, Pinterest had a large display of what
Online shopping has been steadily growing over the last few years but luxury brands seem to have a limited online presence. Why? Because a big part of being a luxury brand is the in-store experience they provide to customers. However,
IBM’s Digital Analytics Benchmark reports nearly a 20% increase in online Thanksgiving sales and an 18.9% growth in online sales for Black Friday, setting a new online sales record. Considering the increase in ecommerce spending prior to the start of
With consumers continuing to stay connected across multiple devices, it’s important that marketers continue to figure out the most efficient and effective way to run cross-device campaigns. Though targeting users cross-device is still a relatively new concept, a survey conducted
Today, Pinterest introduced a new feature that will surely make their travel-inspired Pinners happy: Place Pins. Over the past year, Pinterest has been noticing more users creating boards designed around travel destinations and vacations. With Place Pins, Pinners can “combine
Is Black Friday, the once most popular shopping day of the year, losing it’s title? eMarketer reports a recent survey conducted by Ipsos Public Affairs concluded that 47% of respondents have no intention to shop on Black Friday this year.
Today, Pinterest rolled out their first set of API endpoints with partners such as Disney, Zappos, Target, Elle Magazine, and AllRecipes. The API allows these companies to showcase their most popular Pins right on their websites and mobile apps. Now, when visitors
A recent MediaPost article reports that Accenture’s Holiday Shopping Survey predicts this year’s Black Friday to be the biggest Black Friday we’ve seen in 5 years. But because more people have opened up to online shopping over the years, retailers
A recent article from Internet Retailer featured ComScore’s holiday web sales forecast for this holiday shopping season. Online desktop sales will grow by 13-15%, and 12-13% of all Q4 online sales will belong to mobile. ComScore reports “the shorter holiday
eMarketer reports that video advertising spending will increase by more than 40% in 2013 and that 69% of agency executives plan to run a video ad campaign in 2014 on YouTube. And even though Facebook does not currently run video
Flipboard, a social news magazine that brings together world news and social news in a digital format, has evolved quite nicely since its debut in 2012. Earlier this year, Flipboard released an update, allowing users to curate their own magazine.
Kate Spade has brought online video advertising to a new level. A recent Mashable article shares with readers a new holiday video ad, showcasing new seasonal items from the popular designer brand. What makes this video ad stand out above
A recent survey conducted by SGK Inc. revealed that 16% of early shoppers plan on spending more this holiday season than last year. These early shoppers are using their mobile devices and “some retailers’ newfound willingness to price match to
Just last month, Instagram announced plans to grow their business through introducing ads in their feed. Instagram informed users that any ads they will see will be as natural to Instagram as the photos and videos they already enjoy from