By now, just about everyone is aware of the suspicions surrounding Russia and the 2016 presidential election. For advertisers, that awareness should zero in on the actions of Facebook and other major platforms, and how those sites plan to see
Currently, we’re seeing advertising dollars and revenues become more concentrated with the biggest players. At the same time, certain advertising areas are expanding into new consumer territory. Let’s have a look.
Digital Ad Dollars Concentrating with Google and Facebook
According to the
The power of social media is a given, as is the dominance of certain social media platforms. Today, we’ll look at what trends are working in the top social channels, and how you can make the most of them.
In partnership with its digital marketing and revenue management platform, Double Click, Google recently conducted research to better understand video advertisement views on a global scale.
The findings provide insight beyond what ads are being served, because they also examine whether
Recently, comScore released its latest Global Mobile Report, which explores mobile trends and behaviors across several markets around the globe.
Today we’ll dig into pieces of the report, and talk about what the patterns mean for advertisers and their strategies in
With many careers demanding higher and higher levels of technological savvy, it’s crucial that college students learn the skills they need to succeed. However, a new study has found that digital literacy in college has room for improvement.
Here, we’ll take
As Generation Z becomes a stronger force in the marketing industry, their opinions matter more than ever.
On YouTube, members of Gen Z complain of an overabundance of ads. In this post, we’ll look at teens’ reasons for disliking the amount
No matter the device, landing pages are where you make a first impression on site visitors. Google AdWords now has a feature to help advertisers determine if they’re making the ideal first impression.
Google AdWords Rolls Out “Landing Pages” Insight
Many factors influence shoppers’ auto purchase decisions. One of those factors is media. The platform, as well as who it targets and on what device, can greatly impact a shoppers’ actions.
Vehicle Shoppers Come in Two Major Categories
According to data recently
Ad fraud on apps and the web are serious problems for advertisers and publishers. This post is about how marketers currently see and combat ad fraud, as well as steps the industry takes to keep it in check.
The Problem and
Recently, comScore released its Mobile App Report for 2017. Here, we’ll take a closer look at each major section of that report.
Of all the time people spend with digital media, 57 percent of it is spent with mobile apps. The
According to Statista, as of early 2017, the leading app stores contained about 5 million apps combined – 2.8 million for Android’s Google Play and 2.2 million for Apple’s App Store.
Statista goes on to say that, since mobile apps are
Technically, it’s still summer. However, some shoppers will begin planning and researching for their winter holiday shopping within the next few weeks.
If you want to be one of the names on their “good” list, start prepping now. In honor of
Using well-known personalities in advertising is nothing new. But the internet and social media are changing how we do this – and who counts as “famous.”
How Influencers Drive Engagement on Instagram
Earlier this year, #Hashoff released a report on influencer marketers
In May, Mary Meeker presented her 2017 Internet Trends report at Code Conference. Today, we’ll explore the Online Advertising section of the report.
Ad Growth is Driven by Mobile
Digital advertising is growing at faster and faster rates. While desktop and mobile