When we think of how the auto industry reaches its consumers, we often think of sleek, sexy and humorous TV commercials for the masses. But digital advertising like paid search is becoming a real engine for auto manufacturers and dealerships.
When it comes to advertising, Facebook is a platform to watch. Why? Advertising makes up almost 97 percent of Facebook’s revenue (as of Q2 2016). As the company continues to grow its user base, we can only expect it to
Facebook is running a small test on News Feed video audio in Australia. According to reports from Mashable Australia, a couple of different features are being tested, though one in particular is getting more attention.
The test has all videos in
It’s back to school season, and we’re in study mode to round out the rest of our 2016 paid search education with a bang.
We recently published an ultimate guide to bid management and optimization tools, and thought we’d give you
On Aug. 12, 2016, Google AdWords shared on its Google+ page plans for more transparent Quality Score reporting. Then, on August 15, the Google Ads Developer blog went into greater detail about the change.
As a reminder, your Quality Score is
The Olympics are about so much more than national teams and athletic competition. As a cultural event, the more than two-week stretch of games is surrounded by music, food and fashion. In fact, it’s all of these things that together
Yahoo was at the center of a bidding war between Verizon, AT&T and others this summer. On July 25, Verizon announced its victory to the tune of more than $4.8 billion, and is now the owner of most of Yahoo’s
So far, this year has been a big one for paid search updates on Google. We’ve got device bidding and expanded text ads, Google Shopping ads on image search, purple “ad” labels in maps and many more already in the
Lately, you may have noticed some erratic behavior amongst people on the street—folks running around with their cell phones in front of them, seemingly after something … but nothing’s there. No, the masses aren’t going mad (actually, that’s up for
Google Voice Search has been around since 2011 for desktops, and since 2008 for mobile. Originally available only on the iPhone, the feature was touted as an ultimate achievement in the realm of artificial intelligence.
Despite these auspicious beginnings, it seems
With more than a billion daily active users on Facebook, and mounds of data on those users, you’d be hard pressed not to find a segment that’s looking to buy a car right now. And with clicks that are typically
Sixty-one percent of digital advertisers surveyed for Hanapin’s State of PPC Report http://www.hanapinmarketing.com/the-state-of-paid-search said automation software was the most important aspect of digital marketing in 2016.
For some sectors, that’s even more important. (Ahem, automotive.)
Those who advertise in search for the
Facebook has nearly 1.7 billion http://newsroom.fb.com/company-info monthly active users. If that sounds like a lot, it sounds like even more when you consider there were about 3.2 billion Internet users http://www.internetlivestats.com/internet-users/#trend worldwide in 2015.
But Facebook doesn’t think that’s a big
Earlier in 2015, Forbes released its list of the world’s wealthiest people. This year, 1,826 billionaires were identified, which is an all-time high, and together, they have more than 7 trillion dollars. We also see a record number of billionaires
For many years, digital advertising was about being where the most eyeballs were. Then, it was about targeting options. The Google Search Network has long been the favored online advertising channel in most countries, and 90 percent of advertisers say