Yahoo was at the center of a bidding war between Verizon, AT&T and others this summer. On July 25, Verizon announced its victory to the tune of more than $4.8 billion, and is now the owner of most of Yahoo’s
So far, this year has been a big one for paid search updates on Google. We’ve got device bidding and expanded text ads, Google Shopping ads on image search, purple “ad” labels in maps and many more already in the
Lately, you may have noticed some erratic behavior amongst people on the street—folks running around with their cell phones in front of them, seemingly after something … but nothing’s there. No, the masses aren’t going mad (actually, that’s up for
Google Voice Search has been around since 2011 for desktops, and since 2008 for mobile. Originally available only on the iPhone, the feature was touted as an ultimate achievement in the realm of artificial intelligence.
Despite these auspicious beginnings, it seems
With more than a billion daily active users on Facebook, and mounds of data on those users, you’d be hard pressed not to find a segment that’s looking to buy a car right now. And with clicks that are typically
Sixty-one percent of digital advertisers surveyed for Hanapin’s State of PPC Report http://www.hanapinmarketing.com/the-state-of-paid-search said automation software was the most important aspect of digital marketing in 2016.
For some sectors, that’s even more important. (Ahem, automotive.)
Those who advertise in search for the
Facebook has nearly 1.7 billion http://newsroom.fb.com/company-info monthly active users. If that sounds like a lot, it sounds like even more when you consider there were about 3.2 billion Internet users http://www.internetlivestats.com/internet-users/#trend worldwide in 2015.
But Facebook doesn’t think that’s a big
Earlier in 2015, Forbes released its list of the world’s wealthiest people. This year, 1,826 billionaires were identified, which is an all-time high, and together, they have more than 7 trillion dollars. We also see a record number of billionaires
For many years, digital advertising was about being where the most eyeballs were. Then, it was about targeting options. The Google Search Network has long been the favored online advertising channel in most countries, and 90 percent of advertisers say
When Twitter first came out in 2006, there was a lot of excitement around its possibilities. Before the network was a year old, it boasted 50,000 users and participation of politicians as high-profile as then Senator Barack Obama. For better
According to a Nielson report on telecom industry trends, we’re spending less time on the phone. In 2015, 31 percent of wireless subscribers in the United States rated their voice calling use as “low.”
However, Pew Research found that 97 percent
If you’re reading our blog, you might just be a SearchForce customer. So we want to take the opportunity from time to time to highlight some features we know you’ll love, but perhaps haven’t had a chance to discover yet.
In 2014, 70 percent of small businesses spent an hour or less maintaining their online presence each week, and that’s just the ones placing a high level of importance on that presence in the first place. According to the same
Technology is permeating every aspect of our culture. In many cases, this is a wonderful thing that improves quality of life.
But, not everyone is benefiting from the increasing integration of technology, despite it being designed for all kinds of users.
If you’re a 50-year-old $2 billion company, it would seem that time (and brand recognition) would be on your side. But with the vast changes in search over just the past five years, competition online is fiercer than ever before.