Many local businesses today are choosing to promote their phone numbers in their online ads. They do this because calls are important to their business. One way of doing this is through Google AdWords call extensions/click-to-call, which add phone numbers
It’s no surprise: We live in a multiscreen world where consumer behaviors are evolving. As an advertiser, are you evolving with them?
comScore released its 2016 cross-platform report, exploring the behavior of consumers across electronic devices and digital platforms.
Today, we’re going
We’re entering the time of year when retailers and advertisers put their holiday shopping campaigns into action. Thanksgiving, Black Friday, Small Business Saturday and Cyber Monday are coming, and now is the time to prepare.
Although it doesn’t compare with the
Millennials were born in the last 20 years of the 20th century, and are currently in high school, college and the early years of building careers, owning homes and raising families. Recently, they surpassed Baby Boomers as the largest generation
Our shopping habits look very different from those of just a few years ago. Whether we’re making in-the-moment decisions or researching big ticket items, we use our mobile devices all the time.
For example, according to Google data, during visits to
According to virtual reality (VR) company Oculus, more than 1 million people use the Oculus platform. Consulting firm Kzero forecasts that more than 170 million people globally will use VR by 2018.
To put this number into perspective, it was back
Mobile apps are everywhere today. Sure they’re on your phone, but we also hear about them on commercials and at routine locations like school or the doctor’s office. It seems like there truly is an app for everything.
Just so we’re
It’s hard to keep up with Facebook’s frequent advertising updates. In this post, we’ve gathered the biggies from September, along with added insight and data.
1. Expanding People-Based Measurement Partnerships
In measuring for advertising effectiveness across devices, platforms, channels, etc., you need
AdWords is always making updates, and we know that it can be tough to keep up. Here, we’ll highlight a few from this past month, along with some tips and what people are saying about them.
1. Import Salesforce Conversions into
At the beginning of 2016, Moovweb put forth some mobile commerce trends to watch in the coming year. Among them was the prediction that consumer expectations would drive retailers to focus on mobile moments.
So far, it seems they were spot
As we head into the holiday shopping season, e-commerce brands are gearing up. Let’s see how paid search is impacting those brands and their campaigns by digging into some data, to help you better prepare.
Paid Search by Device
ROIRevolution released its
When we think of how the auto industry reaches its consumers, we often think of sleek, sexy and humorous TV commercials for the masses. But digital advertising like paid search is becoming a real engine for auto manufacturers and dealerships.
When it comes to advertising, Facebook is a platform to watch. Why? Advertising makes up almost 97 percent of Facebook’s revenue (as of Q2 2016). As the company continues to grow its user base, we can only expect it to
Facebook is running a small test on News Feed video audio in Australia. According to reports from Mashable Australia, a couple of different features are being tested, though one in particular is getting more attention.
The test has all videos in
It’s back to school season, and we’re in study mode to round out the rest of our 2016 paid search education with a bang.
We recently published an ultimate guide to bid management and optimization tools, and thought we’d give you