At the end of March, eMarketer reported on trust – specifically the trust United States citizens have for institutions and advertising. The report highlights how, as trust in institutions (think banks, churches and Congress) declines, trust in advertising actually appears
On March 21, Google announced expanded safeguards for advertisers after certain brands’ ads appeared on content that ran counter to those brands’ values.
Google’s actions center on changes to ad policies, the enforcement of those policies and enhanced controls for advertisers.
ROI Revolution recently analyzed its e-commerce clients using the AdWords and Bing networks to see what paid search trends and opportunities awaited e-commerce merchants in 2017. Today, we’ll take a look at their 2017 E-Commerce Paid Search Report.
E-Commerce Paid Search
In the worlds of both desktop and mobile internet use, the use of ad blocking software is on the rise. As knowledge and use of ad blocking spreads to groups that haven’t historically used them, publishers seek ways to get
Where will you spend your advertising dollars this year? If this eMarketer report on the latest estimates for 2017 is any indication, it’ll likely be Google. But there are definitely some promising ad platforms that you shouldn’t discount. Let’s take
Early in March, eMarketer discussed how small and medium businesses in the United States are shifting marketing dollars to digital advertising. Social media is a significant part of the growing digital strategy, though mobile, video and paid search are also
Advertisers know that Millennials are an important target audience. Making up nearly one-quarter of the United States population and accounting for more than $1 trillion in annual spending, they play an increasingly significant role as consumers.
We’ve talked in the past
Google has confirmed an update to the style of its AdWords as labeling. Here’s what you need to know about the update and what it means for getting your ads seen on the network.
The New Google AdWords Label Design
Understanding how your audience behaves and buys on social media is key to driving your social media advertising efforts and determining what type of advertising you do.
Today, we’ll look at the Q1 2017 Sprout Social Index, which segments the social
Getting your ads seen and clicked on are vital steps to securing customers, but what next? How do you keep your customers coming back after they click on your ad and buy for the first time?
To understand this, the people
Facebook knows its video content is an area ripe for growth and increased revenue. In recent months, the social media giant has been testing and announcing updates that will alter how users view video content, and how advertisers benefit from
Early in February 2017, Facebook announced a strategy for being more accountable to marketers, and offering them more choices in how to run their campaigns in the coming year.
Citing its partnership with more than 4 million advertisers across a range
Recently we discussed malicious digital ads and a couple specific attacks that took advantage of “malvertising” (malicious + advertising).
Fortunately, Google and Bing are making serious efforts against malicious advertising on their networks. Let’s talk a little more about this problem,
As we dive into 2017, paid search is as important as ever to the digital marketing mix. If you want to make the most of your paid search in the coming year, you’ll first need to understand the impact it
Most internet users believe that, as long as they stick to well-known and upstanding sites and employ a trusted antivirus product, they’ll be safe from things like malware. Users don’t get their bank information hacked when visiting reputable news and