In a range of industries, women make the majority of purchases. Yet, advertisers seem to have trouble creating ads that truly speak to this large and powerful segment of the population. Let’s look into that, and see how advertisers might
As long as people drive cars, they’ll want to see vehicles in person before buying them. Yet, that doesn’t mean they’re not doing more of their auto shopping in the digital space.
Today, we’ll discuss what auto dealerships need to know
According to recent reporting from eMarketer, people aren’t exactly loving advertisers’ efforts on Snapchat and Instagram. Users may see plenty of ads on the platforms, but that doesn’t mean they’re engaging. Even where more engagement is happening, analyzing the ads’
More and more, businesses and advertisers are pursuing omnichannel experiences for their consumers. As we increase our understanding of practices like showrooming and webrooming, retailers see the need to reimagine the in-store experience, and learn how online ad clicks impact
Recently, comScore released its 2017 Cross-Platform Future in Focus report. Today we’ll take a look at the report to learn where your audience is spending their time, and what advertising opportunities might await you there.
Different Devices and Generations, the Same
At the end of March, eMarketer reported on trust – specifically the trust United States citizens have for institutions and advertising. The report highlights how, as trust in institutions (think banks, churches and Congress) declines, trust in advertising actually appears
On March 21, Google announced expanded safeguards for advertisers after certain brands’ ads appeared on content that ran counter to those brands’ values.
Google’s actions center on changes to ad policies, the enforcement of those policies and enhanced controls for advertisers.
ROI Revolution recently analyzed its e-commerce clients using the AdWords and Bing networks to see what paid search trends and opportunities awaited e-commerce merchants in 2017. Today, we’ll take a look at their 2017 E-Commerce Paid Search Report.
E-Commerce Paid Search
In the worlds of both desktop and mobile internet use, the use of ad blocking software is on the rise. As knowledge and use of ad blocking spreads to groups that haven’t historically used them, publishers seek ways to get
Where will you spend your advertising dollars this year? If this eMarketer report on the latest estimates for 2017 is any indication, it’ll likely be Google. But there are definitely some promising ad platforms that you shouldn’t discount. Let’s take
Early in March, eMarketer discussed how small and medium businesses in the United States are shifting marketing dollars to digital advertising. Social media is a significant part of the growing digital strategy, though mobile, video and paid search are also
Advertisers know that Millennials are an important target audience. Making up nearly one-quarter of the United States population and accounting for more than $1 trillion in annual spending, they play an increasingly significant role as consumers.
We’ve talked in the past
Google has confirmed an update to the style of its AdWords as labeling. Here’s what you need to know about the update and what it means for getting your ads seen on the network.
The New Google AdWords Label Design
Understanding how your audience behaves and buys on social media is key to driving your social media advertising efforts and determining what type of advertising you do.
Today, we’ll look at the Q1 2017 Sprout Social Index, which segments the social
Getting your ads seen and clicked on are vital steps to securing customers, but what next? How do you keep your customers coming back after they click on your ad and buy for the first time?
To understand this, the people