As we enter the thick of the holiday shopping season, are we facing more fraud? New research from ACI Worldwide shows that online fraud is a larger threat than in years past, with one out of every 86 transactions being
For many years, digital advertising was about being where the most eyeballs were. Then, it was about targeting options. The Google Search Network has long been the favored online advertising channel in most countries, and 90 percent of advertisers say
When Twitter first came out in 2006, there was a lot of excitement around its possibilities. Before the network was a year old, it boasted 50,000 users and participation of politicians as high-profile as then Senator Barack Obama. For better
E-commerce has long been a rising star in the retail marketplace, with giants like Amazon and eBay dominating the landscape. At the same time, we’ve seen social media integrate with online activity, as large percentages of the population maintain social
According to a Nielson report on telecom industry trends, we’re spending less time on the phone. In 2015, 31 percent of wireless subscribers in the United States rated their voice calling use as “low.”
However, Pew Research found that 97 percent
If you’re reading our blog, you might just be a SearchForce customer. So we want to take the opportunity from time to time to highlight some features we know you’ll love, but perhaps haven’t had a chance to discover yet.
As technology and consumer tastes evolve, e-commerce trends follow suit. Today, we’ll look at the state of e-commerce shopping, how it’s changing and who’s involved. The two main reports we’ll pull from today are the 2015 global comScore “Digital Future
In 2014, 70 percent of small businesses spent an hour or less maintaining their online presence each week, and that’s just the ones placing a high level of importance on that presence in the first place. According to the same
Technology is permeating every aspect of our culture. In many cases, this is a wonderful thing that improves quality of life.
But, not everyone is benefiting from the increasing integration of technology, despite it being designed for all kinds of users.
If you’re a 50-year-old $2 billion company, it would seem that time (and brand recognition) would be on your side. But with the vast changes in search over just the past five years, competition online is fiercer than ever before.
Facebook has long established itself as the social network and aggressively protects its market position with many high-value acquisitions like Instagram and WhatsApp. However, Facebook has struggled in the past to effectively monetize its huge audience.
Despite significant progress in this
Facebook releases new features all the time, but there are a few recent ones we think will change, or have already impacted, Facebook advertising forever. We’ll explore them here.
1. Dynamic Product Ads
Launched in February of this year, Dynamic Product Ads
There may have been a time where manually adjusting your pay-per-click campaign bids was doable, but if you’re like many of the large retail brands in the online advertising space, hundreds of campaigns and thousands of keywords means it’s no
We’re in an age where we’re laser focused on the user experience online, yet there are still examples of when it seems like paid search is less about the user and more about advertising.
As an industry of digital advertisers and
It happens all the time – Google and other ad networks make changes to the way they operate, and advertisers find themselves scrambling to adapt. Even though we, as an industry, usually have ample time to prepare, it always feels