For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone
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Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are
In my last post, I discussed how the mismatching of search terms to keywords can dramatically impact bidding decisions and the resulting performance. In this post, I’m going to address another campaign structure issue that impacts the way we bid
As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance
Google recently announced that, starting in August 2014, Shopping Campaigns will replace Product Listing Ads (PLA) campaigns. Shopping Campaigns are currently a new campaign type in AdWords, offering new features and tools to help you easily manage campaigns for PLAs
A recent Shopify study revealed social visual discovery tool Pinterest to be a strong social channel that online retailers can “use to increase site traffic and boost sales.” Although Pinterest is only the third most popular social network worldwide, they
With consumers enjoying more access to online content than ever before, promotions that engage customers through multiple digital devices have become a key strategy for creating more effective marketing and promotional programs.
A recent report by Neilsen, “The Digital Consumer” explains
As a recent post on this blog explained, the relationship between customers and retailers is undergoing a significant shift, especially as new consumers now coming of age expect to use their smartphones and tablets to interact with retailers.
In a recent
Twitter continues to help bridge the gap between mobile, web, and traditional TV viewing through yet another Amplify partnership with ABC, reportedly the last major U.S. television broadcaster. And what better way to kick off that partnership than with ABC’s
Neilsen calls it “brick and click,” referring to market forces that are creating new synergies between traditional retail and online shopping.
Recent shifts in the way shoppers interact with merchants now offer retailers new opportunities to engage with consumers more effectively
It seems that Google will be sweetening up everyone’s searches today with their Valentine’s Day Doodle. Rather than going the route of a traditional Google Doodle, Google has created a Valentine’s Day Doodle that contains both interactive animation and audio.
According to Internet Retailer, a recent 2013 Social Commerce Breakdown report released by AddShoppers reveals Pinterest accounted for 24.3% of all social network-driven transactions for more than 10,000 of their retailer clients in 2013, making Pinterest one of the most
Advertisers won’t need to spend millions on a Super Bowl commercial to walk away with a win this year. eMarketer reports a recent study conducted for the National Retail Federation which found that consumer spending will reach $12.3 billion on
Early last month, Twitter launched Tailored Audiences, allowing advertisers to essentially retarget visitors to their website and more. On Tuesday, Twitter announced enhancements to Tailored Audiences, giving advertisers more options to “define groups of existing and potential customers more flexibly
According to eMarketer, the Consumer Electronics Association reports the US consumer electronics industry will “hit an all-time high of $208 billion.” And though smart watches, convertible PCs, and fitness devices, such as Nike+ FuelBand and FitBit are some of the