As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance
Google recently announced that, starting in August 2014, Shopping Campaigns will replace Product Listing Ads (PLA) campaigns. Shopping Campaigns are currently a new campaign type in AdWords, offering new features and tools to help you easily manage campaigns for PLAs
A recent Shopify study revealed social visual discovery tool Pinterest to be a strong social channel that online retailers can “use to increase site traffic and boost sales.” Although Pinterest is only the third most popular social network worldwide, they
With consumers enjoying more access to online content than ever before, promotions that engage customers through multiple digital devices have become a key strategy for creating more effective marketing and promotional programs.
A recent report by Neilsen, “The Digital Consumer” explains
As a recent post on this blog explained, the relationship between customers and retailers is undergoing a significant shift, especially as new consumers now coming of age expect to use their smartphones and tablets to interact with retailers.
In a recent
Twitter continues to help bridge the gap between mobile, web, and traditional TV viewing through yet another Amplify partnership with ABC, reportedly the last major U.S. television broadcaster. And what better way to kick off that partnership than with ABC’s
Neilsen calls it “brick and click,” referring to market forces that are creating new synergies between traditional retail and online shopping.
Recent shifts in the way shoppers interact with merchants now offer retailers new opportunities to engage with consumers more effectively
It seems that Google will be sweetening up everyone’s searches today with their Valentine’s Day Doodle. Rather than going the route of a traditional Google Doodle, Google has created a Valentine’s Day Doodle that contains both interactive animation and audio.
According to Internet Retailer, a recent 2013 Social Commerce Breakdown report released by AddShoppers reveals Pinterest accounted for 24.3% of all social network-driven transactions for more than 10,000 of their retailer clients in 2013, making Pinterest one of the most
Advertisers won’t need to spend millions on a Super Bowl commercial to walk away with a win this year. eMarketer reports a recent study conducted for the National Retail Federation which found that consumer spending will reach $12.3 billion on
Early last month, Twitter launched Tailored Audiences, allowing advertisers to essentially retarget visitors to their website and more. On Tuesday, Twitter announced enhancements to Tailored Audiences, giving advertisers more options to “define groups of existing and potential customers more flexibly
According to eMarketer, the Consumer Electronics Association reports the US consumer electronics industry will “hit an all-time high of $208 billion.” And though smart watches, convertible PCs, and fitness devices, such as Nike+ FuelBand and FitBit are some of the
Mobile Marketing Watch published an article today featuring Tapjoy’s latest report, which discusses travelers’ mobile habits. Tapjoy’s report reveals, “Mobile devices are an integral part of the consumer travel experience.” The mobile performance-based advertising platform company surveyed their network, spanning
A recent eMarketer analysis of how much advertisers spend on YouTube reported YouTube will rake in an impressive $5.6 billion in gross global ad revenue this year and $1.96 billion in net global ad revenue. They also report YouTube will
With such impressive online sales continuing from Black Friday and Cyber Monday, it’s no surprise how well retailers are reporting record online sales this holiday shopping season, especially with more shoppers preferring online shopping to in-store shopping. In fact, IBM’s