Where will you spend your advertising dollars this year? If this eMarketer report on the latest estimates for 2017 is any indication, it’ll likely be Google. But there are definitely some promising ad platforms that you shouldn’t discount. Let’s take
Early in March, eMarketer discussed how small and medium businesses in the United States are shifting marketing dollars to digital advertising. Social media is a significant part of the growing digital strategy, though mobile, video and paid search are also
Advertisers know that Millennials are an important target audience. Making up nearly one-quarter of the United States population and accounting for more than $1 trillion in annual spending, they play an increasingly significant role as consumers.
We’ve talked in the past
Google has confirmed an update to the style of its AdWords as labeling. Here’s what you need to know about the update and what it means for getting your ads seen on the network.
The New Google AdWords Label Design
Understanding how your audience behaves and buys on social media is key to driving your social media advertising efforts and determining what type of advertising you do.
Today, we’ll look at the Q1 2017 Sprout Social Index, which segments the social
Getting your ads seen and clicked on are vital steps to securing customers, but what next? How do you keep your customers coming back after they click on your ad and buy for the first time?
To understand this, the people
Facebook knows its video content is an area ripe for growth and increased revenue. In recent months, the social media giant has been testing and announcing updates that will alter how users view video content, and how advertisers benefit from
Early in February 2017, Facebook announced a strategy for being more accountable to marketers, and offering them more choices in how to run their campaigns in the coming year.
Citing its partnership with more than 4 million advertisers across a range
Recently we discussed malicious digital ads and a couple specific attacks that took advantage of “malvertising” (malicious + advertising).
Fortunately, Google and Bing are making serious efforts against malicious advertising on their networks. Let’s talk a little more about this problem,
As we dive into 2017, paid search is as important as ever to the digital marketing mix. If you want to make the most of your paid search in the coming year, you’ll first need to understand the impact it
Most internet users believe that, as long as they stick to well-known and upstanding sites and employ a trusted antivirus product, they’ll be safe from things like malware. Users don’t get their bank information hacked when visiting reputable news and
Most people are familiar with Gmail. In fact, the email platform had more than 1 billion monthly active users globally as of the beginning of 2017, and it’s used by individuals and businesses alike.
Seeing an opportunity for advertising, Gmail offers
A big shift has happened in the world of Consumer Packaged Goods (CPG) in recent decades. We’ve moved from going into local stores and paying with cash (and more recently into chain stores and paying with credit cards) to anytime/anywhere
We talk a lot about Millennials. At the moment, they are the youngest adults, and so get a lot of attention as a target market.
But what about the post-Millennial generation, the so-called Generation Z? Teenagers have always been a desirable
Sometimes Bing is an overlooked ad network, despite being a primary one. If you research it as an alternative to AdWords, you’ll find many comparisons of their costs and features, and plenty championing of one over the other.
Still, Google dominates