Reviews are important in the shopping experience of your customers. According to the BrightLocal 2016 Consumer Review Survey, 84 percent of people said they trust online reviews as much as a personal recommendation, and 54 percent will visit a website
Are you a business with a mobile app, or do you help businesses advertise their apps? Facebook ads are now helping you get them installed on more devices. Let’s look at some current trends in mobile apps, and then what
As we come to the end of 2016, we’d like to present you with what our readers found to be the most helpful paid search advice we gave this year. Following are our top five posts of the year—we hope
Texting is incredibly commonplace in our personal lives, but it’s also a fine marketing tool. Let’s explore how companies maximize on this familiar and effective technology.
According to CFI Group’s 2012 Contact Center Satisfaction Index, texting has a 90 percent satisfaction
A lot of money changes hands during the holiday shopping season. According to a 2014 Nielsen report, advertisers spend well over $2 billion across retail segments, and that number is on the rise.
Shopping isn’t the only active cash channel this
We know mobile is important to both the consumer and the advertiser, but you may be surprised at how much it can impact your sales. Let’s look at last year’s numbers and this year’s predictions to see how the next
As a follow-up to its Black Friday report, Adobe Digital Insights shared its data for Cyber Monday 2016. In some ways, the newer shopping event has overshadowed the more established one.
Historic Online Sales
Cyber Monday 2016 was another record breaker for
Another Black Friday has come and gone, and Adobe released its data on the day’s sales and other findings. Not surprisingly, shoppers spent more than ever.
By the end of Black Friday 2016, $5.27 billion had been spent online: $1.93
Data about your online traffic and conversions is all very fine and good, but what if you maintain both a digital and physical presence? These two channels are not completely isolated from one other—advertisers need to know how one impacts
As usual, Google, Facebook and Bing have been making updates to how advertisers can organize and implement their campaigns. In this post, we’ll explore three updates that happened last month you don’t want to miss.
Bing Expanded Device Targeting
On Nov. 8,
We’re fresh off two of the biggest holiday shopping events of the year—Black Friday and Cyber Monday. While we wait to get more data on how they went for retailers, you’ve still got time to advertise to your target audiences
At Google’s I/O developer conference, Google CEO Sundar Pichai shared that 20 percent of Google’s mobile app and Android queries are conducted as voice searches.
Voice search and voice assistants have become increasingly popular in the past year. Software company MindMeld’s Q1
The numbers are in, and we have the data for the first half of 2016 for internet advertising revenue by IAB. Based on data reported directly to PwC, publicly available online corporate data and information provided by online ad-selling companies,
How are your consumers shopping this holiday season? Today, we’re taking a look at a 2015 report on holiday shopping to better understand what trends happened last year, so we can better prepare for this year’s shopping extravaganza.
When Does Holiday
The ever-evolving digital landscape can be daunting, and since most consumers these days start their online journey with Google, it’s imperative marketers are equipped with the right tools to help them achieve their goals.
Their goals? To reach the right audience,