Over the past three years, holiday e-commerce sales have made up nearly one quarter of all annual e-commerce sales in the United States. In 2014, desktop sales went up 15 percent from 2013, and Target, for example, saw 60 percent
For retailers and advertisers, the holiday shopping season is already here. And, we all know how hectic it can be. Trends change every holiday shopping season, so advertisers and retailers need to keep a close eye on that.
Let’s first take
If you’re reading our blog, you might just be a SearchForce customer. So we want to take the opportunity from time to time to highlight some features we know you’ll love, but perhaps haven’t had a chance to discover yet.
As technology and consumer tastes evolve, e-commerce trends follow suit. Today, we’ll look at the state of e-commerce shopping, how it’s changing and who’s involved. The two main reports we’ll pull from today are the 2015 global comScore “Digital Future
In 2014, 70 percent of small businesses spent an hour or less maintaining their online presence each week, and that’s just the ones placing a high level of importance on that presence in the first place. According to the same
Everyone knows Amazon is a sophisticated advertiser, and that it loves to take advantage of all the channels available. In fact, during the later months of 2014, it was dubbed the largest spender on Google AdWords text ads, having dropped
Technology is permeating every aspect of our culture. In many cases, this is a wonderful thing that improves quality of life.
But, not everyone is benefiting from the increasing integration of technology, despite it being designed for all kinds of users.
Lately, we’ve been focusing on and discussing Facebook and its advertising and e-commerce endeavors. We believe these developments are something advertisers need to watch, and so we’re paying special attention to the business decisions Facebook is making in order to
If you’re a 50-year-old $2 billion company, it would seem that time (and brand recognition) would be on your side. But with the vast changes in search over just the past five years, competition online is fiercer than ever before.
Facebook has long established itself as the social network and aggressively protects its market position with many high-value acquisitions like Instagram and WhatsApp. However, Facebook has struggled in the past to effectively monetize its huge audience.
Despite significant progress in this
Facebook releases new features all the time, but there are a few recent ones we think will change, or have already impacted, Facebook advertising forever. We’ll explore them here.
1. Dynamic Product Ads
Launched in February of this year, Dynamic Product Ads
There may have been a time where manually adjusting your pay-per-click campaign bids was doable, but if you’re like many of the large retail brands in the online advertising space, hundreds of campaigns and thousands of keywords means it’s no
We’re in an age where we’re laser focused on the user experience online, yet there are still examples of when it seems like paid search is less about the user and more about advertising.
As an industry of digital advertisers and
It happens all the time – Google and other ad networks make changes to the way they operate, and advertisers find themselves scrambling to adapt. Even though we, as an industry, usually have ample time to prepare, it always feels
Product Listing Ads (PLAs) are ads that appear in a Google search, separately from regular text ads and in Google Shopping. PLAs display relevant products for a given search, and can feature images, titles, prices, promotional messages, and a business